What is Print on Demand? How Does Digital Publishing Affect the Industry?

Print on Demand vs. Traditinal printing

Old Fashioned Printing Press

Definition of Print on Demand

By Deborah S. Nelson, Author-Book Coach

Print on Demand is the biggest and boldest technological event of the twentieth century and therefore, has spurned the self publishing era. But, just what is digital publishing? It is the ability to publish a book or other printed materials quickly, easily and affordably using digital printing instead of the using offset printing. This stunning, new development can be likened to the invention of the printing press itself.

Print on Demand–a Real Game Changer

Instead of the upfront costs involved in printing 10,000-20,000 books at a time, with print on demand one book is printed. Notably, offset printing (printing press) requires exacting and difficult set up costs. Therefore, these costs are such that a print run of 20k or more is required by major publishing companies. Understandably, this is necessary for a large print run to set book’s retail cost price to make the project profitable.

How Marketing & Selling Books is Changing Due to Print on Demand

Traditional publishing companies market books through bookstores, book signings, and traditional media. Because bookstores less popular now, traditional publishing companies sales are dwindling as well. When you consider that a majority of books are purchased online, the traditional way of distributing and selling books is becoming less common.

Self-Publishing Becomes Viable & Doable with Digital Publishing

Because traditional publishing houses need a sizable, upfront  investment, submitting your manuscript for publication is a long process. Sadly, this involves making a copy and sending it to the various publishing houses, and waiting for them to read and return it.  And, since you could ethically send to only one publisher at a time, this made for a long and involved process.

Research of the Print on Demand Choices

Different publishing houses are oriented towards specializing in publishing different venues. Because of this, as certain amount of research was necessary to understand which publishers were most likely to accept what works. This process could take years before finally finding a publisher to accept a manuscript for publication. The, once accepted, a contract would be signed and the author/publisher business partner ship was formed. Today, with print on demand publishing and online book sellers a writer can become his or her own publisher. Also, a writer can sell their book online, without  investing in a costly inventory of books. Purchased books are printed and shipped one at a time through online booksellers.

How to Become a Self-Publisher

If you are considering publishing your own book, you will become your own publisher almost by default. This role is much like being the general contractor for building your own home. Therefore, you will be coordinating many processes to do in chronological order. The three main processes include book cover design, images and illustrations, and interior design. Each of the phases involves 3 basic parts, and I write about this thoroughly in another article entitled Understanding Self-Publishing Services.


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Selecting the Best Print on Demand or Self Publishing Company

A print on demand printer will be an key service you’ll need to select. Indeed, there are hundreds, probably even thousands of print of demand printers from which to choose. To simplify, I recommend trying CreateSpace for paperback books with a four-color cover.  Lightening Source is great for short-run and full color books. In addition, for full-color books in small quantities, I recommend blurb.com.

Authors, Share Your Book with Millions of Readers Steps to Become Your Own Publisher Using Print on Demand to Print Your Books

The most basic step to becoming your own publisher starts with getting an account at Bowker books. Here, you will buy ISBN numbers at wholesale and list your publications in the yearly Books in Print Edition. Also, you may consider connecting with Baker and Taylor who distributes books, audio, and multimedia products to libraries and academic institutions, as well as other retail outlets. In addition, it is a great help to start accounts with E-lance.com and Freelancer.com. This will helpyou find outsourcing for publishing services. Finally, take a key step and create an account with CreateSpace, a print on demand company owned by Amazon Books.


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Penguin Canada Picks up “My Mother’s Secret”

By Deborah S. Nelson, Author/Publisher Publishing SOLO & VRTG

There is more than one way to skin a cat…or as in this case, more than one way to publish a book. With print on demand and digital publishing it is possible to self-publish without going through normal channels. Sometimes the normal channels are painfully slow, and sometimes even wrong. Take J.L. Witterick’s book, My Mother’s Secret, which has already sold 15,000 self published copies. After being rejected by a few publishers, including Penguin, this book is now being publishing and promoted by Penguin in Canada. See the story in Quill & Quire below:The latest self-publishing success to land at a major house is by a first-time Canadian author. Quill & Quire reports below:

J.L. Witterick’s My Mother’s Secret has sold 15,000 print copies in Canada since being self-published six months ago. The runaway sales – mostly via Amazon and Indigo – caught the attention of Penguin Canada, which rereleased the novel earlier this month (it appeared in the U.S. under the Putnam imprint). The book has also sold in Germany, Spain, Italy, the Netherlands, Taiwan, Hong Kong, Thailand, and other territories.

Witterick says she was initially unable to stoke publishers’ interest in the novel, which tells the fictionalized story of a real-life mother and daughter who concealed multiple Jewish families in their home during the Holocaust. “I approached some publishers, but not having much luck, I just decided to self-publish it,” she says.

Penguin Canada editor Adrienne Kerr eventually acquired world rights to the title in a deal arranged without an agent. Kerr says she views the book’s previous retail success as an indication of future sales. For her part, Witterick believes partnering with Penguin will give her the best opportunity to reach a global audience.

“I figured that if my objective is to get this story out, which was always the case from the very beginning, Penguin’s going to do a good job of that,” she says. “I did have success, but it was success in my own country. To get global distribution, I just don’t think I could have managed it myself.” (See more from Quill & Quire)

Many other well-known authors are many times over by traditional publishing houses. For example, did you know that Dr. Seuss’s first book was rejected 27 times? Chicken Soup for the Soul which has sold 143 million copies was turned down by 140 publishers. John Gresham’s A Time to Kill was rejected by 14 publishers and 15 agents before it finally published. Irving Stone’s Lust for Life, which has sold 25 million copies, was reportedly rejected 16 times. Self-publishing using print on demand is a great solution to cut out years it takes to be published through the corporate publishing channels. It also allows for a more quality book in its second printing prior to introducing the book globally.

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