What is Print on Demand?

Definition of Print on Demand

By Deborah S. Nelson

Print on Demand vs. Traditinal printing

Old-Fashioned Printing Press

Print on Demand is the biggest technological event that has spurned the digital publishing era. What is digital publishing? It is the ability to publish a book or other printed materials quickly, easily and affordably using digital printing instead of the old-fashioned offset printing. This development can be likened to the invention of the printing press itself.

Print on Demand, a Game Changer

Instead of the upfront costs involved in printing 10,000-20,000 books at a time, with print on demand one book is printed affordably. Offset printing (printing press) requires exacting and difficult set up costs–so much so that a print run of 20k or more is required by major publishing companies, It is necessary for a large print run to set book’s retail cost price to make the project profitable.  Traditional publishing companies market books through bookstores and use book signings, and traditional media venues. Because book stores are going by the wayside, traditional publishing companies sales are dwindling as well. When you consider that the majority of books are now purchased online, the traditional network of producing, distributing and selling books is falling by the wayside.

Self-Publishing Becomes Viable

When the traditional publishing model required a large investment up front, submitting a manuscript for publication was a long process. This involved making a copy and sending it to the various publishing houses, and waiting for them to read and return it.  You could ethically send to only one publisher at a time. Different publishing houses are oriented towards specializing in publishing different venues, so a certain amount of reasearch was necessary to understand which publishers were most likely to accept what works. This process could take years before finally finding a publisher to accept a manuscript for publication. Once accepted, a contract would be signed and the author/publisher business partner ship was formed. Today, with print on demand publishing and online book sellers a writer can become his or her own publisher, and sell their book online, without  investing in a costly inventory of books. Purchased books are printed and shipped one at a time through online booksellers.

How to Become a Self-Publisher

If you are considering publishing your own book, you will become your own publisher by default. This is somewhat like being the general contractor of your own building your own home. You will be coordinating many processes which must be in chronological order. The three main processes include book cover design, images and illustrations, and interior design. Each of the phases involves 3 basic parts, and I write about this thoroughly in another article entitled Understanding Self-Publishing Services.  Selecting a print on demand printer will also be once of the services you will need to select. There are hundreds, probably even thousands of print of demand printers from which to choose. I recommend CreateSpace for paperback books and Lightening Source for short-run and full color books, and for full-color books in very small quantities, I recommend blurb.com. Authors, Share Your Book with Millions of Readers Basic steps to becoming your own publisher include signing up for an account at Bowker books to buy ISBN numbers at wholesale and to list your publications in the yearly Books in Print Edition. You may also consider connecting with Baker and Taylor who distributes books, audio, and multimedia products to libraries and academic institutions, as well as other retail outlets. You will want to also start accounts with E-lance.com and Freelancer.com in order to find outsourcing for the self-publishing services you will want. And finally, it will be a key step to create an account with CreateSpace, a print on demand company which is owned by Amazon.com. ________________________________________________________________________________________________

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Have a Dream to Publish a Book—

But Lack the Time or Know-How?

Look no further. This potent learn-by-doing guide grants you the time and know-how. Learn to how to self-publish a book by doing it! Once you become a published author friends, family, and peers see you in a whole new light! This unique new system guides and propels both aspiring and seasoned authors step-by-step through the digital publishing process. You won’t even need your completed manuscript to get started!
Includes a downloadable interior template
Displays parts of a book in chronological order
Gives 10 easy steps to print on demand publishing
Sets up free ISBN number & self-publishing account
Gets a blueprint published in 3 days! (shipping extra)


Penguin Canada Picks up “My Mother’s Secret”

By Deborah S. Nelson, Author/Publisher Publishing SOLO & VRTG

There is more than one way to skin a cat…or as in this case, more than one way to publish a book. With print on demand and digital publishing it is possible to self-publish without going through normal channels. Sometimes the normal channels are painfully slow, and sometimes even wrong. Take J.L. Witterick’s book, My Mother’s Secret, which has already sold 15,000 self published copies. After being rejected by a few publishers, including Penguin, this book is now being publishing and promoted by Penguin in Canada. See the story in Quill & Quire below:The latest self-publishing success to land at a major house is by a first-time Canadian author. Quill & Quire reports below:

J.L. Witterick’s My Mother’s Secret has sold 15,000 print copies in Canada since being self-published six months ago. The runaway sales – mostly via Amazon and Indigo – caught the attention of Penguin Canada, which rereleased the novel earlier this month (it appeared in the U.S. under the Putnam imprint). The book has also sold in Germany, Spain, Italy, the Netherlands, Taiwan, Hong Kong, Thailand, and other territories.

Witterick says she was initially unable to stoke publishers’ interest in the novel, which tells the fictionalized story of a real-life mother and daughter who concealed multiple Jewish families in their home during the Holocaust. “I approached some publishers, but not having much luck, I just decided to self-publish it,” she says.

Penguin Canada editor Adrienne Kerr eventually acquired world rights to the title in a deal arranged without an agent. Kerr says she views the book’s previous retail success as an indication of future sales. For her part, Witterick believes partnering with Penguin will give her the best opportunity to reach a global audience.

“I figured that if my objective is to get this story out, which was always the case from the very beginning, Penguin’s going to do a good job of that,” she says. “I did have success, but it was success in my own country. To get global distribution, I just don’t think I could have managed it myself.” (See more from Quill & Quire)

Many other well-known authors are many times over by traditional publishing houses. For example, did you know that Dr. Seuss’s first book was rejected 27 times? Chicken Soup for the Soul which has sold 143 million copies was turned down by 140 publishers. John Gresham’s A Time to Kill was rejected by 14 publishers and 15 agents before it finally published. Irving Stone’s Lust for Life, which has sold 25 million copies, was reportedly rejected 16 times. Self-publishing using print on demand is a great solution to cut out years it takes to be published through the corporate publishing channels. It also allows for a more quality book in its second printing prior to introducing the book globally.

Ready, Set, Go!

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publish my

Do You Dream to Publish a Book—
But Lack the Time or Know-How?
Look no further. This powerful learn-by-doing guide grants you the time and know-how. Learn to publish a printed book in 3 days by actually doing it! Once you become a published author, your friends, family, and peers will see you in a whole new light! This unique new system teaches both aspiring and seasoned authors every step of the self-publishing process. You won’t even need your completed manuscript to get started. This Book Blueprint system:
Includes a downloadable interior template
Displays parts of a book in chronological order
Gives 10 easy steps to print on demand publishing
Sets up free ISBN number and self-publishing account
Gets your blueprint published in 3 days! (shipping extra)

Want to learn how to publish a book in 3 days?